Innovation strategies for packaging design of Chinese time-honored brands

Zhang, Qiqi; Khynevych, Ruslana

Please use this identifier to cite or link to this item: https://er.knutd.edu.ua/handle/123456789/31319

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DC Field	Value	Language
dc.contributor.author	Zhang, Qiqi	-
dc.contributor.author	Khynevych, Ruslana	-
dc.date.accessioned	2025-10-03T12:29:32Z	-
dc.date.available	2025-10-03T12:29:32Z	-
dc.date.issued	2025-04-04	-
dc.identifier.citation	Zhang Q. Innovation strategies for packaging design of Chinese time-honored brands / Q. Zhang, R. Khynevych // Актуальні проблеми сучасного дизайну : збірник матеріалів VІІ Міжнародної науково-практичної конференції, м. Київ, 4 квітня 2025 року. – Київ : КНУТД, 2025. – Т. 3. – С. 281-283.	uk
dc.identifier.uri	https://er.knutd.edu.ua/handle/123456789/31319	-
dc.description.abstract	To protect China's time-honored brands and boost their innovative capabilities, the current issues of brand visual aging, lack of packaging innovation, and single channels are explored. Strategies like differentiated brand positioning, fun packaging visuals, and diversified media are proposed.	uk
dc.language.iso	en	uk
dc.publisher	Київський національний університет технологій та дизайну	uk
dc.subject	interactive packaging	uk
dc.subject	brand communication	uk
dc.subject	packaging design	uk
dc.subject	brand positioning	uk
dc.title	Innovation strategies for packaging design of Chinese time-honored brands	uk
dc.type	Thesis	uk
local.conference.location	Київ	-
local.conference.date	2025-04-04	-
local.conference.name	Актуальні проблеми сучасного дизайну	-
Appears in Collections:	Актуальні проблеми сучасного дизайну

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