Emotional component in the formation of visual brand Identity

Abstract

This study focuses on enhancing the emotional connection between consumers and brands through visual elements, exploring their critical role in brand recognition and their impact on the development of brand style. Research indicates that emotional visual design can effectively elevate brand recognition and foster the personalized development of brand image. The study will delve into the composition of visual elements, the mechanisms of emotional connection formation, pathways to enhance brand recognition, and the influence on brand style development. By incorporating case studies, it aims to provide theoretical foundations and practical guidance for brands to construct emotional visual identity systems.