Brand image design and promotion for “Fighting Life”

Abstract

With the global popularization of combat sports, its unique cultural connotation and positive attitude towards life have attracted the attention of many young people. Combat sports is not only a kind of sports, but also a spiritual culture, and the cultural value and social significance behind it deserve to be deeply explored and spread. Combat sports have significant benefits for the overall development of young people. At the physical level, it enhances the strength, endurance and flexibility of young people, while improving their coordination and reaction speed. On the psychological level, combat sports help build self-confidence, reduce stress, and enhance emotional management skills. The education of combat skills enhances the youth's sense of self-protection and improves their ability to defend themselves against potential threats. Combat training also encompasses the cultivation of adolescents' upright qualities, which are essential for building a harmonious school environment and preventing bullying behavior. This paper intends to utilize the means of visual communication design to dig deeper into the deep culture of combat sports and to design a visual identity system for combat sports brands, including logos, products, IP images, moving images and peripheral products. The aim was to convey the positive spirit of combat sports through the design, which aroused young people's interest in combat sports and their recognition of positive life attitude. It effectively demonstrates the cultural charm and positive life philosophy of combat sports and provides a new strategy for the cultural promotion of combat sports. It is hoped that it will deepen the public's understanding of the culture of combat sports and contribute to the promotion of positive social values.