Development of a graphic complex of visual communications with an application of feminist concepts

Abstract

With the decline of fertility rate caused by many social problems, pregnant women become the focus of social attention. This article takes“Pregnancy” as the theme, carries on the visual image design to the pregnant age female question, aims at displaying the pregnant age female’s unique charm and the maternal brilliance, simultaneously transmits the positive, the healthy birth idea. Through the methods of literature study, Case Analysis and questionnaire survey, this paper finds out the creative materials that can be mined, and after drawing up the emotional tone, visual language and other creative ideas, the image of pregnant women as the main body, completed the information visualization design, activity main visual design, souvenir design, dynamic graphic design, UI interface design, short video design, etc. , to spread the concept of inclusive and healthy reproduction.