Development of a visual complex on the theme “Chinese carnival”

Abstract

The visual creative design of the social theme of this graduation project "Chinese Carnival" aims to explore how to combine traditional Chinese cultural elements with modern social activities to create a visual image of social festivals with Chinese characteristics and modern aesthetics. In the context of globalization, the popularity of Western festivals among young people in China has sparked discussions about the preservation of local culture and the integration of foreign cultures. Through questionnaires, market analysis and cultural research, this design provides an in-depth understanding of the needs and preferences of the target audience to ensure the cultural and practical design of the solution. During the design process, we faced the challenges of cultural integration, the balance between innovation and tradition, and the diversity of audience preferences, and adopted strategies such as interdisciplinary research, user research, and customized design to ensure that the design work was innovative and culturally relevant. In the end, we succeeded in designing a series of pieces including creative fonts, tickets, work badges, bracelets and t-shirts that not only enhanced the public's interest in traditional festival culture, but also provided a new perspective on modern design. Through this design practice, we deeply realized the important role of design in cultural inheritance and social development, as well as the importance of continuous learning to the personal development of designers. Main content: 1. The History and Cultural Background of Halloween: Introduce the origin, evolution, and manifestations of Halloween in different cultures, and analyze its relationship with religion, folk customs, and society. 2. Characteristics and Style of Halloween Design: Analyze the characteristics and style of Halloween design, and explore its forms of expression in terms of shape, color, material, etc. 3. Commercial Application of Halloween Design:Explore the application of Halloween design in the commercial field, analyze its importance and influence in product design, brand marketing, and other aspects. 4. Social significance of Halloween design: Analyze the role and significance of Halloween design in social and cultural inheritance, urban vitality enhancement, community interaction, and other aspects. 5. Case Analysis and Outlook: * * Select classic Halloween design cases for analysis, and look forward to the development trends and challenges of Halloween design in the future. Halloween design, as an important cultural phenomenon and social activity, constantly innovates and develops while inheriting and promoting traditional culture. Through the research and exploration in this paper, not only can we gain a deeper understanding of the characteristics and significance of Halloween design, but we can also provide some reference and inspiration for its future development. Halloween design refers to the decoration, activities, and product design of this special holiday, Halloween. Halloween, also known as Halloween, originated from an ancient Celtic traditional festival and gradually evolved into a grand festival in Western countries with the spread of Christianity. Nowadays, Halloween has become a global celebration, particularly popular in Western countries and having a certain influence in other regions. Halloween design includes various decorations, clothing, makeup, food, etc., to create a festive atmosphere and increase the fun and fun of celebration activities. Designers will use creativity and imagination to create various Halloween themed products and scenes, such as pumpkin lanterns, ghost pendants, wizard costumes, vampire makeup, as well as hosting Halloween parades, masquerade parties, horror mazes, and other activities, attracting a large number of participants and audiences. In Halloween design, common themes include humor, mystery, horror, and childlike cuteness. Designers will choose appropriate themes and elements based on the target audience and event scenes to create a surprising and enjoyable holiday experience. With the development of society and people's continuous innovation in holiday celebration methods, Halloween design is also constantly enriched and updated, bringing more diverse and enriched holiday fun to people.