Development of exhibition visual image design and promotion

Abstract

The significance of designing exhibition posters is to provide an eye-catching promotional tool for exhibition activities. A creative and attractive main visual design can make the poster stand out from the crowd of information and attract the target audience's attention. Visual elements have a strong power of emotional expression. Appropriate pictures, colors and design styles can touch people's hearts, stimulate their emotional responses and motivate them to respond positively to the exhibition. Through the use of geometric shapes, color color block combination into abstract graphics for the main visual design, to ensure the integrity of the poster layout, and combined with the characteristics of each profession to carry out individual color matching, the overall tone of the screen is also to professional characteristics to match. Dynamic poster design, whether in the composition of visual elements or dynamic design needs to be a certain logic to convey the theme of the poster, cultural and creative design combined with the characteristics of each category to carry out a more suitable design for the product characteristics. The main visual design and promotion of the Graduation Works Design Exhibition is a series of three main forms of design around the theme: poster design, dynamic poster design, and cultural and creative design, which changes the shape and color of the main visual to achieve the overall picture and the theme of the degree of compatibility, and is used for promotion and publicity.