Development of a visual complex for protecting endangered sea turtles

Abstract

Lao Tzu once said, "Man's law is heaven, heaven's law is Tao, and nature's law is Tao." Since ancient times, mankind has had the tradition of protecting biodiversity and harmonious development between man and nature.In addition to the activities of other creatures in the world, sea turtles, as a member of nature, are also the witnesses of time.Due to the influence of external factors, the number of sea turtles has decreased dramatically, and it is urgent to protect endangered sea turtles.The endangered status of sea turtles is a reflection of human development's connection with nature.Turtles can quietly tell the mystery of nature, "Turtle Travel" visual communication design aims at the rapid reduction of species diversity caused by the constant changes in the relationship between man and nature, and appeals to people to protect endangered turtles and protect biodiversity.The visual communication design of Turtle Safari weaves the breath of nature from the perspective of biodiversity. "Turtle Tracks" completed the logo design, font design, IP image design of the combination of sea and sea turtles and the image poster design of seven types of sea turtles, while developing peripheral derivative products.The visual communication design direction of Turtle Travel takes biodiversity as the creation basis, extracts the characteristics of seven types of turtles, and creates the overall tone with light elegance.