Brand image design and promotion of "Chicat" pet fashion brand

Abstract

In order to conform to the trend of the development of The Times and the cultural aesthetic needs of the public, traditional Chinese elements are also applied in modern pet products. Under the background of the accelerating process of "globalization" in the world, the specific application of modern Chinese elements in cultural and creative products will play a role in promoting and developing traditional Chinese culture. This topic is based on the "Palace Museum Cat" as an important carrier, supplemented by traditional New Year picture color matching and modern simple layout. The design elements are from the Palace Museum cat Papa, Ruyi, Ao Bai, Grandpa Huang, 2024, traditional New Year picture, palace elements, traditional patterns, flat layout, etc. The core focus is on how to integrate traditional Chinese elements into contemporary cultural and creative products for derivative creation. By analyzing the characteristics of traditional Chinese aesthetics and the major IP of the Song Dynasty Cat culture and the Palace Museum Cat, from the perspective of traditional cultural innovation, we seek a design style that meets the current trend of The Times and the preferences of young people and the market, so as to promote cultural innovation and inheritance. Enhance the country's cultural dissemination soft power and international influence.